Amberley Davis

Patient.info • 4th July 2024

How I found my Deaf identity - Rachel's story

Rachel Zemach wants you to know that she's proudly, culturally Deaf with a capital 'D' - and that your children can be too. Despite losing her hearing aged 10, decades would pass before she felt able to express this with confidence. In writing, we speak with Rachel about her journey from deaf to culturally Deaf, and how teaching Deaf children changed her life forever.

Patient.info • 23rd April 2024

Re-sparkling - the science of finding more joy

You're in the garden with your loved ones, sun shining and BBQ sizzling with your favourite food. Do you think you'd be happier in this moment if this was a typical day? Or if this described an occasional summer treat?

It's easy to wish for the first scenario, but in truth, getting used to something can lose its sparkle. More than this, it can lead you into unhealthy behaviours and even affect your mental health. This is the science of habituation - and we can do something about it.

Digital Playmakers • 1st February 2023

Facebook CPM Predictions 2023 | Digital Playmakers

For Facebook marketers and advertising agencies, Q1 is for allocating budgets for offline, digital, and paid marketing. This marks a crucial time of year, as during this stage it’s vital to plan for fluctuating costs on Facebook. These costs change year on year – 2021 to 2022 saw the average CPM (cost per thousand impressions) on Facebook rise from £9.34 to £11.651.

Patient.info • 17th April 2023

Living with endometriosis - Keisha's story

Worldwide, around 200 million women have endometriosis. It's one of the most common female-specific health conditions, yet tales of delayed diagnoses, problems treating pain, and mental health struggles are common. Keisha shares her own story to help other women find the endometriosis support they need.

Patient.info • 23rd April 2024

Does your ethnicity influence your fertility success?

No race or ethnicity is more fertile than the next. Why is it, then, that in wealthy countries like the UK and US, your chances of having a healthy and successful pregnancy have links to your ethnic identity?

We explore the biological and cultural factors that affect this, as well as the important role of fertility treatment, and how easy it is to access.

Patient.info • 13th April 2023

End of life care: medical, emotional and spiritual support

End of life care can be varied, holistic, and filled with love. We look at two end of life services - hospices and end of life doulas - that show how medical, emotional, and spiritual needs can be looked after in different settings.

Digital Playmakers • 5th October 2022

5 TikTok Trend Tools For Sports Marketing | Digital Playmakers

From fitness brands to professional sports teams, TikTok is rapidly becoming the social platform of choice for sports marketers to showcase their products, services, and activities. 73% of TikTok users agree that it is the most entertaining platform1, and it’s this penchant for fun that makes TikTok the ideal channel for brands that position themselves as active and high-energy.


The frequent emergence of new TikTok trends – the current popular features, special effects, hashtags, or challenge...

Bad Choices in Good Places • 21st April 2025

A Plea From My House Plants

Let us start off by saying we think you’re really swell. That time you cleaned and lit candles – that was really sound. Good job chica.Listen, we know you don’t speak Spanish, and that this can’t make owning Colombian house plants easy. But let’s work on our communication.

Patient.info • 22nd October 2023

What's your ageotype: the four main ways we age

While we all age the same chronologically, year on year, we don't each age biologically in the same way. Our genes, environment, and lifestyle habits all play a part in this.

There are thought to be four main and overlapping biological ageing patterns that people fall into. Scientists have called these 'ageotypes' - and knowing yours could help you live a longer, healthier life.

Patient.info • 24th May 2023

What is a clinical trial?

We need clinical trials to understand how new treatments work on people. If successful, they may eventually be used in the real world by those who need them for a better quality of life. Find out all about how clinical trials work, along with personal insights from Alice - who has participated in around 50 trials over his life.

Patient.info • 22nd February 2024

Living with fibromyalgia - Jenny's story

Over the phone, Jenny's sunny Californian accent fills with warmth as she describes her family and her canine sidekick, Petra. For Jenny, nature walks with Petra have at times been her lifeblood, whenever she feels constrained,
misunderstood, or like she isn't enough.

Jenny has spent almost 30 years living with fibromyalgia, a condition which causes her daily pain. But over three decades, Jenny has discovered ways to cope and calm her symptoms - and she wants to spread the message that you can have fibromyalgia and thrive.

Patient.info • 18th October 2021

What does the new treatment for sickle cell disease mean for sickle cell patients?

It has been over 20 years since the last breakthrough in the treatment of sickle cell disease. Now a new antibody-based drug has been approved that can significantly reduce the number of episodes of severe pain experienced by patients. What does this step mean for the 15,000 people living with sickle cell disorder in the UK?

Patient.info • 3rd June 2024

LGBTQ+ travel: how to stay safe

Whether you're choosing your next holiday destination, planning a backpacking route, or attending Pride abroad this summer, being healthy, having fun and staying
safe are top of the agenda. With help from LQBTQ+ advocate, YouTuber, and author Calum McSwiggan, we've
assembled LGBTQ+ travel tips to help you protect yourself from harm in countries where discrimination persists.

Patient.info • 31st May 2023

How do the clinical trial phases work?

If you're volunteering for a clinical trial, it's important to know what 'trial phase' you'll take part in. Clinical trial phases investigate different aspects of a treatment, work in different ways, and come with their own set of benefits and safety considerations.

Digital Playmakers • 22nd March 2023

Digital Marketing In Sports 2023  | Digital Playmakers

In 2023, sports marketers need to continue to embrace the digital revolution and how this is shaping the behaviour of sports fans. How are audience habits changing? And what opportunities does this create in the world of sports digital marketing?

Bad Choices in Good Places • 28th March 2025

A Millennial’s Suitcase Essentials

The Millennial, cash-poor but holiday-rich, is going on her fourth mini break this year. She opens up her suitcase on the bed, accidentally spends 20 minutes scrolling on socials, then begins to pack. Adulting. She is humming the chorus of “Breathe” by Blue Cantrell (feat. Sean Paul), a song that she believes came out five years ago.

Patient.info • 24th April 2024

On the rise: what causes high blood pressure in young adults

High blood pressure is affecting the under 50s more and more frequently - but why? We explore the lifestyle habits among Millennials that may be responsible for this rise. Whatever your age, by addressing these causes of high blood pressure, you can help keep your blood pressure healthy and try to avoid the serious health issues it can lead to.

Patient.info • 9th March 2023

Period poverty: a public health crisis

Period poverty in the UK is affecting a growing number of women and girls - denying them essential hygiene, risking illness, affecting well-being, and hindering equality.

Patient.info • 12th April 2023

Why is egg freezing on the rise and is it safe?

In the last decade, the number of women choosing to freeze their eggs has increased tenfold. Egg freezing can offer a great opportunity, but it isn't a fail-safe insurance policy against age-related infertility. To help women decide whether this treatment is right for them and their bodies, they need clarity around egg freezing risks, success rates, and other physical, emotional, and financial factors.

Digital Playmakers • 8th August 2022

AR/VR In Wimbledon 2022: Engaging New Audiences Through Innovative Experiences | Digital Playmakers

Wimbledon is widely regarded as one of the world’s most popular sporting events, and the single most prestigious tournament in tennis. In 2021, the ground hosted an audience of 42,000 while the BBC televised to a further 15.5 million viewers1.
For the marketer, what makes this 14-day event so special is its ability to conjure a short-lived obsession in society, ultimately drawing in a wider digital audience as Wimbledon-fever takes hold. In 2021, related internet searches reached 55.6 million2....

Patient.info • 21st April 2024

Real stories: How to manage endometriosis and your career

We speak to three women who navigate endometriosis with successful careers. They speak frankly about the challenges, reveal the adjustments that have helped, and share their words of advice.

Patient.info • 24th July 2024

Plastic free July: should we be worried about microplastics?

What do testicles, clouds, beer and arctic ice all have in common? These are all places you might find microplastics, if you were a scientist with the right equipment to detect these tiny pieces of plastic, measuring below 5 millimetres. Over the last 20 years, microplastics have been discovered all around us, and now inside us too. It's thought we consume around 5 grams of microplastic particles every week - equivalent to the weight of a credit card. But what does this mean for our health? Here's what we currently know.

Patient.info • 25th May 2024

Why is cottage cheese the new diet trend?

You can dip vegetables in it, top your granola with it, and use it as a pasta sauce base. In fact, there are many things you can do with cottage cheese - and you may just want to, when you learn how nutritious this versatile cheese really is.

Patient.info • 9th July 2024

Is the Okinawa diet a recipe for longevity?

Once called the land of immortals, the island of Okinawa is home to some of the world's oldest and healthiest residents. These centenarians grew up eating a traditional Okinawa diet, with the ingredients available to them. We speak to an expert about replicating this way of eating, to promote healthy ageing and longevity, no matter where in the world you are. Hint: it's not just what you eat, but how.